Wilmar Foods distributes some of Australia’s most loved ingredients – CSR Sugar and Equal Sweetener to the food service industry. Food service marketing is often the poor cousin to consumer marketing so we gave the marketing program and materials a major overhaul. Starting with developing a brand positioning of ‘your essential ingredient’ which became the basis for all messaging and content. The program includes web site management, direct communications to end users, development of masterclasses with industry legends, trade show stand development and management, a full suite of sales collateral and LinkedIn content. The result has been a repositioning of the corporate brand and creation of direct relationships with end users – most who order through distributors.
Services: Brand strategy, Customer research, Brand development,Brochure development, Web development, eDM, Content development, Social media, Trade shows, Videography