An all natural revolution that increased sales by $2M
La Zuppa is the only all natural soup in Australian supermarkets. The brand however wasn’t looking very natural and needed an overhaul. Kicking off with online research with brand loyalists we set out to bring the all natural values of the brand to life. Starting with a new platform of ‘living well’ this ethos become the core for everything the brand communicated and the way we presented the product.
A new set of brand imagery was created, new website, new social media content and blog as well as a national PR program and blogger outreach. As a result the brand has seen a lift in sales of $2M year seeing total sales exceed $10M.
Services: Consumer insight, Brand strategy, Retailer presentations, Social media, Public, Relations, Sampling, Website design, Packaging design, Food photography, Point of Sale