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Locale Coffee

Creating a local roast

Australian coffee is revolutionizing the way the world does coffee. Working with Lavazza Italy we developed their first ever coffee roasted outside of Italy – Locale. From creating the name, developing the blends and launching the brand to the food service market the team drove the entire project. Within the space of a year the coffee is now served in 60 of Australia’s best cafes.

Services: Product strategy, Brand strategy, Packaging design, Product development, Sales development, Marketing , Events, PR, Social media, Vehicle branding

Collaborators: The Company You Keep, Crevilli Roasters and Lavazza Italy