Creating a local roast
Australian coffee is revolutionizing the way the world does coffee. Working with Lavazza Italy we developed their first ever coffee roasted outside of Italy – Locale. From creating the name, developing the blends and launching the brand to the food service market the team drove the entire project. Within the space of a year the coffee is now served in 60 of Australia’s best cafes.
Services: Product strategy, Brand strategy, Packaging design, Product development, Sales development, Marketing , Events, PR, Social media, Vehicle branding
Collaborators: The Company You Keep, Crevilli Roasters and Lavazza Italy