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Lavazza

Spring Racing Carnival

The Lavazza marquee has become synonymous as THE party of the races, but there is a lot of hard work that goes on in the background. Under One Roof worked with Lavazza from the start developing everything from the marquee concept, build, design & interiors, invitations, talent acquisition and managed the guest list and door (not an easy job mind you!). Over the course of the Spring Racing Carnival we were active on social media 24/7 making sure that all the content generated by our guests was being reposted, responded to and driving momentum for the brand. As a result the social media engagement rate on instragram was 500% up on the previous year’s Spring Racing Carnival.

Services: Strategy, Marquee Development & Design, Invitation Design, Branding, Public Relations, Guest List & Door Management, Celebrity & Talent Acquisition, Social Media