La Zuppa

Taking lunch to the people

To launch the new La Zuppa Just Add Water range we developed a sampling program that literally took lunch to the people. Across Sydney and Melbourne our La Zuppa soup Fiat van served over 65,000 cups of hot soup to cold and hungry shoppers.

We developed a custom fit of our Fiat that ensured we could pull up anywhere, fire up the urns and start serving hot soup. When set up the van opened up to a servery, under a branded marquee with banners driving our core product messages either side.

With every sample handed out consumers also received a product card with a Woolworths 30% off barcode offer. This helped to close the loop from sampling to sale.

Services: Strategy, Design, sampling, brand activation