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King & Godfree

Creating a new tradition

King and Godfree has been an icon in it’s own right since 1798. The Under One Roof team is helping to write the next chapter in its history. Managing the redevelopment of today’s King and Godfree site to turn one deli into a wine bar, deli, café, two restaurants and a roof top bar is a major undertaking. We have assembled a team of the best architects, builds and place makers to turn this $14M development into one of Melbourne’s best food and wine destinations. Watch this space. 

Services: Retail mix planning, Hospitality consulting, Brand and model creation, Public Relations & Social Media, Website development, Direct Marketing, Stakeholder Management, Project Management, Recruitment and Staff development, Place making Strategy, Way finding, Tenant procurement, Lease management

Collaborators: Herbert and Mason, Chris Connel, Trent Alexander, Projects of Imagination, U-P