Arbory Bar & Eatery
A bar opening that made the news, for the right reasons
Under One Roof was engaged by Arbory, a new one of a kind venue that has been built over the disused Sandridge Line at Flinders Street Station, to officially launch it to the media and public. Our team developed a comprehensive launch strategy that not only consisted of a launch event, blogger famil and exclusives with key food media, but a official ribbon cutting ceremony with the Minister for Tourism, MP John Eren, with a key emphasis on the revitalization of Flinders Street Station, which made the nightly news and page 4 of The Age the following day. Pretty big win for a bar.
Services: Strategy, PR, Events