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Local R&D Won’t Help You Go Global

29 June 2015

In order to expand, digital businesses need to pivot to new and promising growth areas. Often that means making forays into new fields and taking on seemingly intractable business problems. Consider Google’s venture into maps or SAP’s Future Factory initiative, far-reaching projects that required new ideas from different places. The development of new technologies is complex and challenging, and to come up with the next big innovation, businesses must think — and operate — in new ways.

To read the full article click here https://hbr.org/2015/06/local-rt-help-you-go-global